All brands will want to make their product more catchy and alluring. Packaging can help here. This is a very important part of the product and care needs to be taken into making it. It is often the first impression that a brand gives of the merchandise. Window boxes are a popular option here. As the name suggests, the boxes have a transparent window through which part of the product can be seen. When consumers get to see it by themselves, they will be more confident in wanting to buy it.
The following explains how you can employ the latest techniques to make your product more catchy with the help of window packaging:
Box must be strong
One of the most important parts of packaging is to have a sturdy box. It should be able to keep the product safe and handle any pressures that are being put on it. If the box breaks, it will give the impression that your brand is not interested in providing quality stuff.
If your product is a food one you need to get packaging material that does not have chemicals in it that can spoil the food. This is why the packaging material for window boxes wholesale should be chosen after keeping the features of your product in mind.
Some materials that are popular and sturdy include cardboard, corrugated cardboard, Kraft.
Right size box
Window boxes must be the right size and shape. This is if you want them to keep the product safe. The product has to be measured and the right size box made.
When packaging is too large it results in the product moving around. It can get damaged like this. When it is too small, the box can end up breaking.
Shape matters as well because some shapes are tough to stack. Some will not be good for the particular product after considering its shape.
Design knowing who consumer base is
If you want to make window packaging that will attract your customer base, make sure that the boxes are made according to what these people want. Find out what customers want from packaging. When you know their age, gender, geographical location, shopping habits, you can get an idea of how to design the boxes.
For example, if a toy is being put in the packaging, the boxes can be designed brightly and colorfully. They can also have images of popular cartoon characters printed on them. The toy inside can interact with the packaging design.
If you have packaged jewelry inside the box, the design can be elegant and sophisticated. You can give it a chic look. Packaging for adults is better when it is more decent.
Information to add on the box
Window boxes wholesale should include details. The information you add to packaging is important as well. It helps customers know more about the merchandise. The details should be added in a font that looks interesting. Its color and size should be a good one also.
According to what the product is, you will figure out what to add to the box. You should research to know what shoppers need to know so that you can add what is required.
For example, if you are selling a food item, the details you include on the box can be the flavor, ingredients, nutritional information, manufacturing and expiry date, warnings, weight, quantity, etc.
Market the product
Window boxes should be eye-catching so that they can get noticed. When consumers see them, they will consider the details on them. A brand can include those points on the box that tell the special features of the product. You will be helping people know why your product is better than the competition.
It is important, to be honest here if you want to get customers and keep them. For example, if you are selling a moisturizer that has an ingredient that is good for skin, let this be known to people. You can give scientific evidence for this. If the moisturizer is dermatologically-tested, this should be stated on the box.
Increase brand awareness
You can use window packaging to increase brand awareness. When the boxes are designed with a logo people can notice the logo on the packaging of your products. This is if the logo is a memorable one that can be easily noticed. The logo gives the box a professional look.
You can also include the contact details of the brand on the packaging. With the help of these customers can get a hold of the brand. The details to include can be the physical address, phone number, email address, social media links, website, of the business.
Make packaging stand out
It is important to design window boxes wholesale in such a way that they stand out in front of the competition. When this is done, they can be noticed. Have a look at the competition if you want to get an idea of how to design the boxes. Here you can get to know the trends in packaging. Follow those trends that are popular but try and design something unique.
Colors matter here. If you want to select the right ones, have a look at color psychology. You can know what different colors mean.
It is a good idea to make the packaging design on the box interact with the product within the box.
If you take advantage of the latest techniques, it is possible to make window boxes that will be more catchy. You can choose the best printing methods and techniques allowing you to work within your budget. It is better to make the boxes with good-quality packaging material so that they can handle any pressures being put on them. They must be designed well so that they can be prominent.